What You Missed: The Downtown Diaries Turns One!

Man oh man.  What a time Thursday night was. The party was hot, the King of Nightlife, Steve Lewis even said so himself. TDD is officially ONE and I could not have picked a better way to bring in the new year. My fave DJs- MSB, The Chainsmokers, and Messkid.  150 of my closest friends.  … Continue reading

Shop: Theory Now Goes Where You Go

by: Nora Giglio Drum roll please. Theory has finally launched their ecommerce site! What’s the big deal you may ask? Not only are we expanding our market, but we are reaching homes in the US who don’t have access to our stores or lines in department stores. We’re worldwide baby! Taking a quick trip to … Continue reading

Shop: The Fashion Insider by Theory

By: Nora Giglio What’s the first thing that comes to mind when someone mentions Theory? Stuffy suits, middle aged business women, Bloomingdales. No. Wake the funk up and welcome to 2010. Yes, Theory may have been created on the basic fundamentals of the perfect pant, blazer, and blouse, but boooyyy have we evolved. Okay fine, … Continue reading